Which communications principle is most likely being ignored by the organization?
An organization is going through a major crisis. The crisis has created significant challenges for the organization and to cope it has introduced major changes to its operations. Marketing and promotional communications that were scheduled before the crisis are still being sent to internal and external recipients. These communications are now irrelevant because of the crisis. Which communications principle is most likely being ignored by the organization?
OPTIONS
- Timing and frequency matter
- The message is in the medium
- We are all communicating all the time
- Communication is a two-way process
ANSWER
Timing and frequency matter
Communication must be proportionate, relevant, and appropriate at the time. For example, raising a minor issue is senseless when everyone is preoccupied with a major incident.
